Companies pulling back targets amid slowing sales
This article was written by Craig Trudell and was published in the Toronto Star on December 17, 2025.
Ford Motor Co. has announced $19.5 billion (U.S.) in charges tied to the retreat from an electric strategy it vowed to go all in on eight years ago
The global transition to electric vehicles is beginning to unravel the way major changeovers often do: slowly at first, then all at once.
This week brought a cascade of signals that the EV era is entering a more uncertain, more contested phase. The European Commission backed away from what had been the world’s most aggressive timeline for phasing out internalcombustion engines, granting manufacturers and consumers more time to move off gasoline. A day earlier, Ford Motor Co. announced $19.5 billion (all figures U.S.) in charges tied to the retreat from an electric strategy it vowed to go all in on eight years ago.
The pullback is no longer confined to a few laggards or skeptics. From relative newcomers to legacy giants, the signs of reckoning have been mounting for months.
Take Tesla Inc., the U.S. company that did more than any other in the world to kickstart the EV uprising. The Elon Muskled manufacturer was never going to keep up the meteoric rise pulled off at the beginning of the decade, but it’s no longer just slowing down — worldwide vehicle deliveries are poised to drop for the second year in a row. Musk’s interests have wandered from pursuing a $25,000 electric car to developing humanoid robots and driverless taxis.
China’s BYD Co. will become the new No. 1 purveyor of batteryelectric cars in 2025, though it too is now having growing pains, with total sales falling each of the last three months. The company is still producing one plugin hybrid with a gas engine under the hood for every batteryonly EV, and its momentum is stalling in part because authorities in Beijing are increasingly scrutinizing pricing practices.
Ford has had plenty of company in struggling to catch up with the electric leaders.
Its rival General Motors Co. recently incurred $1.6 billion in charges tied to paring EV production capacity, and flagged more such moves may be in the offing. Stellantis NV has scrapped plans for a fully electric Ram pickup and revived gasguzzling V8 engines it will have no trouble selling in a U.S. market that has hollowed out fuel economy and emissions standards.
When Volkswagen AG — Europe’s carmaker that was once most motivated to chase Tesla — ends output of electric ID.3 hatchbacks this month in Dresden, it will be the first time in 88 years the carmaker will have ceased production at a German assembly plant. VW, too, has taken substantial financial blows, booking 4.7 billion euros ($5.5 billion) in charges tied to its subsidiary Porsche AG reversing from EVs.
For all the challenges the industry is having, the transition isn’t being abandoned.
“EVs remain our North Star,” GM CEO Mary Barra told investors recently, and she’s repeatedly stated batteries are fundamentally better than internal combustion engines.
Volvo Car AB, which had lobbied for the EU to keep in place its effective phaseout of ICEpowered cars by 2035, noted EVs are a segment of the car industry that is growing.
But the reality that policymakers in Brussels are bowing to this week is that EV sales aren’t growing at nearly the pace required to reach targets set for a decade from now.
The degree of relief the European Commission is granting is somewhat incremental, with tailpipe emissions still needing to drop 90 per cent by 2035, instead of the previous objective for a 100 per cent reduction. The commission also is conditioning its relief on carmakers compensating for additional pollution by using lowcarbon or renewable fuels, or locally produced green steel.
“It’s probably a win for the consumer more than a win for the industry,” said Philippe Houchois, an automotive equities analyst at Jefferies.
“For carmakers, if you have multiple powertrains, you have more time to make the investments, but you have to spread your investment over multiple technologies.”
For Ford, the eyepopping charges the carmaker expects to record are linked to moves including the cancellation of a planned electric FSeries truck line, shifting production toward gas and hybrid vehicles and repurposing battery plants to produce energy storage systems instead of EVs.
“We’re seeing the same thing around the world,” Ford CEO Jim Farley told Bloomberg Television. “We need to give customers choice, and then use our manufacturing flexibility to go where the customers are.”