Companies pulling back targets amid slowing sales
This article was written by Craig Trudell and was published in the Toronto Star on December 17, 2025.
Ford Motor Co. has announced $19.5 billion (U.S.) in charges tied to the retreat from an electric strategy it vowed to go all in on eight years ago
The global transition to electric vehicles is beginning to unravel the way major changeovers often do: slowly at first, then all at once.
This week brought a cascade of signals that the EV era is entering a more uncertain, more contested phase. The European Commission backed away from what had been the world’s most aggressive timeline for phasing out internalcombustion engines, granting manufacturers and consumers more time to move off gasoline. A day earlier, Ford Motor Co. announced $19.5 billion (all figures U.S.) in charges tied to the retreat from an electric strategy it vowed to go all in on eight years ago.
The pullback is no longer confined to a few laggards or skeptics. From relative newcomers to legacy giants, the signs of reckoning have been mounting for months.
Take Tesla Inc., the U.S. company that did more than any other in the world to kickstart the EV uprising. The Elon Muskled manufacturer was never going to keep up the meteoric rise pulled off at the beginning of the decade, but it’s no longer just slowing down — worldwide vehicle deliveries are poised to drop for the second year in a row. Musk’s interests have wandered from pursuing a $25,000 electric car to developing humanoid robots and driverless taxis.
China’s BYD Co. will become the new No. 1 purveyor of batteryelectric cars in 2025, though it too is now having growing pains, with total sales falling each of the last three months. The company is still producing one plugin hybrid with a gas engine under the hood for every batteryonly EV, and its momentum is stalling in part because authorities in Beijing are increasingly scrutinizing pricing practices.
Ford has had plenty of company in struggling to catch up with the electric leaders.
Its rival General Motors Co. recently incurred $1.6 billion in charges tied to paring EV production capacity, and flagged more such moves may be in the offing. Stellantis NV has scrapped plans for a fully electric Ram pickup and revived gasguzzling V8 engines it will have no trouble selling in a U.S. market that has hollowed out fuel economy and emissions standards.
When Volkswagen AG — Europe’s carmaker that was once most motivated to chase Tesla — ends output of electric ID.3 hatchbacks this month in Dresden, it will be the first time in 88 years the carmaker will have ceased production at a German assembly plant. VW, too, has taken substantial financial blows, booking 4.7 billion euros ($5.5 billion) in charges tied to its subsidiary Porsche AG reversing from EVs.
For all the challenges the industry is having, the transition isn’t being abandoned.
“EVs remain our North Star,” GM CEO Mary Barra told investors recently, and she’s repeatedly stated batteries are fundamentally better than internal combustion engines.
Volvo Car AB, which had lobbied for the EU to keep in place its effective phaseout of ICEpowered cars by 2035, noted EVs are a segment of the car industry that is growing.
But the reality that policymakers in Brussels are bowing to this week is that EV sales aren’t growing at nearly the pace required to reach targets set for a decade from now.
The degree of relief the European Commission is granting is somewhat incremental, with tailpipe emissions still needing to drop 90 per cent by 2035, instead of the previous objective for a 100 per cent reduction. The commission also is conditioning its relief on carmakers compensating for additional pollution by using lowcarbon or renewable fuels, or locally produced green steel.
“It’s probably a win for the consumer more than a win for the industry,” said Philippe Houchois, an automotive equities analyst at Jefferies.
“For carmakers, if you have multiple powertrains, you have more time to make the investments, but you have to spread your investment over multiple technologies.”
For Ford, the eyepopping charges the carmaker expects to record are linked to moves including the cancellation of a planned electric FSeries truck line, shifting production toward gas and hybrid vehicles and repurposing battery plants to produce energy storage systems instead of EVs.
“We’re seeing the same thing around the world,” Ford CEO Jim Farley told Bloomberg Television. “We need to give customers choice, and then use our manufacturing flexibility to go where the customers are.”
Money comes from federal clean fuel carbon credits, once only available to large companies
This article was written by Marco Chown Oved and was published in the Toronto Star on December 12, 2025.
Urs Villiger hasn’t been to a gas station in months.
Now that his family has two EVs, he figures he’s saving $2,000 a year in gas he doesn’t have to pump.
This week, that deal is getting even better. That’s because Villiger had a home charger installed that pays him to charge.
“When I heard that you can actually make money charging your EV, I said, `OK, let’s do this,” Villiger said shortly after his charger was installed, just inside his garage.
Getting paid to fill up your car is just one way that EVs are turning assumptions about vehicle ownership on their head. Instead of burning gasoline, EVs consume electricity, a commodity that can fluctuate wildly in price over the course of a day. Meanwhile, there are times when the grid has too much electricity and will pay people to use power, as will soon be the case in parts of Australia.
The idea is that EVs can — en masse — start and stop charging at key times to help even out those peaks and troughs, offering a service that can save the grid tens or hundreds of millions of dollars by not having to pay for extra energy at peak times. This, in turn, can make electricity cheaper for everyone, EV drivers and nondrivers alike.
The payments Villiger gets come from federal clean fuel carbon credits, which were, until recently, only available to large companies. His home charger is provided by SWTCH Energy, a company that aggregates hundreds of EV chargers, sells the credits and splits the revenue with customers.
“Because electricity is one of the cleanest fuel sources around, EV owners earn credits by charging instead of filling up their cars with gas,” said Greg Overmonds, head of marketing at SWTCH. “It’s big companies, oil companies, that pay for the credits,” he said.
SWTCH’s home charging program offers free chargers that pay three cents per kilowatt hour (kWh) to charge your EV. That’s almost as much as the ultralow overnight hydro rate in Ontario, which is 3.9 cents per kWh. So if customers charge up between 11 p.m. and 7 a.m., they can end up almost covering the cost of the power. At this rate, the company estimates that the average EV driver will earn $100 to $150 a year.
Customers can also pay $499 for their charger and earn 5 cents per kWh, increasing their earning power if they drive a lot or own more than one EV.
SWTCH makes money because it gets more than 35 cents per kWh when it sells the credits. Charging pays no matter what time EVs are plugged in.
“Charging is already so inexpensive compared to gas,” said Villiger, who estimates that charging up overnight at home has cost him less than $2. “Now it’s even better.”
What Canada is losing by falling behind on EV sales continue to grow in most countries in the world, including the U.S, setting new records and showing few signs of slowing down. But in Canada, they dropped in 2025, due largely to the end of government subsidies and the possibility of new rebates in the future, which has potential buyers waiting so they don’t miss out.
Meanwhile, inexpensive, technologically advanced Chinese EVs are threatening legacy automakers in Europe and North America, prompting widespread tariffs. Earlier this year, the CEO of Ford admitted Chinese EVs were “far superior.”
In the same way that smartphones have evolved to provide more value than the corded phones they replaced, EVs are only starting to prove their worth beyond serving as a personal vehicle.
There are more than 660,000 EVs on the road nationwide, according to Statistics Canada. With millions more projected to join them in the coming decade, their collective battery power could be a valuable resource for energy grids, said Vipul Agrawal, senior manager of demand and conservation planning at the Independent Electricity System Operator.
EVs are typically plugged in for longer than they need to get fully charged up, Agrawal said. This means their charging can be paused remotely to lessen demand on the grid when it’s surging — a service called “demand response” that avoids having to fire up natural gas peaker plants, Ontario’s most expensive and polluting type of power generation.
“To the extent that we can manage the peaks during that day, we can come up with operations that are more reliable, more cost effective, and more sustainable,” Agrawal said.
“EVs in particular are capable of performing and delivering that flexible service to us.”
The IESO ran a successful demand response pilot project in 2019 with aggregated EV chargers, and now several companies are participating in the electricity market, turning charging on and off as required.
The next step, still in the pilot phase, is bidirectional charging, which would allow an EV to sell energy into the grid just like a hydro dam or a solar panel. With sophisticated software, EV owners would be able to arbitrage the power market, charging up when power is plentiful and cheap at night and selling back into the grid when demand surges during the day and the price goes up.
“EV technology is advancing quickly,” wrote Toronto Hydro spokesperson Brie Davis. “Soon, EV batteries won’t just power cars, they’ll power other devices, homes, and even send energy back to the grid. These innovations, known as V2L (vehicletoload), V2H (vehicletohome), and V2G (vehicletogrid), are exciting opportunities we’re exploring. As existing pilots and programs expand, they’ll pave the way for advanced solutions like V2G in the future.”
This opinion was written by David Berman and was published in the Globe & Mail on October 25, 2025.
Cars are seen in the yard of the General Motors factory in Brazil in May. GM will stop producing BrightDrop commercial electric vans at its Ontario facilities.
General Motors Co. is rediscovering the importance of gas-powered trucks and big sport-utility vehicles, and investors couldn’t be happier.
But could GM’s move away from electric vehicles hurt the company over the longer term?
This week, it was all cheers after the automaker delivered upbeat quarterly financial results that demonstrated the company’s resilience to tariffs, disrupted supply networks and cash-strapped consumers.
GM reported adjusted earnings of US$2.80 a share, down from the same period last year but more than 20 per cent higher than analysts’ expectations, according to S&P Global Market Intelligence. Reported revenues beat estimates by more than US$3-billion.
The share price surged 14.9 per cent on Tuesday, after the results were released, closing at a record high.
The gain pushed the performance of the stock ahead of the S&P 500 by more than 12 percentage points so far this year and left Tesla Inc. in the dust.
The stock’s attraction went beyond the better-than-expected quarterly results.
It also reflected GM’s ability to pivot with new trade policies and shifting consumer tastes – through increasing production at U.S. plants and downsizing its money-losing EV business.
“In the past, it was said it was difficult to turn the big ship GM too quickly. Given the changing landscape, GM has found a way to turn it much faster than in the past,” Michael Ward, an analyst at Citigroup, said in a note.
GM will stop producing BrightDrop commercial electric vans at its Ontario facilities, owing to low demand.
And it will produce more full-sized SUVs with internal combustion engines at its Orion Assembly in Michigan, which had previously been envisioned as an EV plant.
This shift might be welcome news to anyone who is skeptical of EVs.
Sales growth in North America has been slower than expected, while consumers wrestle with limited range, spotty public charging infrastructure and the high upfront cost of new vehicles. EVs are out of contention for many younger consumers who might not have access to home-charging facilities.
Changing government policies aren’t helping either. The administration of U.S. President Donald Trump has ended financial incentives, relaxed clean emission standards and revoked the EV sales goals championed by the previous administration of Joe Biden.
Facing significant losses associated with EV production after taking a US$1.6-billion EV-related charge during the quarter, GM is now rethinking its plans.
“EVs remain our North Star,” GM chief executive Mary Barra said during a call with analysts this week.
But, she added: “It is clear that ICE volumes will remain higher for longer.” The problem here?
Apart from Tesla, North American automakers appear to be falling behind the EV production efforts of Chinese manufacturers, which pumped out more than 11 million electric vehicles last year. This EV output accounted for nearly half of all car sales in the country, according to the International Energy Agency.
The IEA estimates that worldwide EV sales will rise to 20 million in 2025, up from 17 million in 2024, and account for about one-quarter of all car sales.
It’s not hard to envision a day when EVs dominate the roads, with or without sales mandates and financial incentives. The IEA puts the EV share of new car sales at 40 per cent by 2030. The only thing that’s missing in North America is cheap EVs.
Full disclosure: I’m an enthusiastic EV owner. I’m approaching four years of ownership, and have mostly great things to say about the experience, including low-cost charging and zero emissions.
The few inconveniences, such as frequent public charging on long trips, simply can’t compare to the advantages, especially for commuters living in cities.
That’s why GM’s tilt back toward gaspowered vehicles, after stating in 2021 that it hoped to have all of its production geared toward EVs by 2035, could be shortsighted.
If Chinese manufacturers are already ahead, with cheaper vehicles and a vast operational scale that promises to lower prices even more as efficiencies improve, GM may be surrendering the future to the likes of China’s BYD Company Ltd.
Sure, North American automakers can point to lacklustre consumer demand for EVs and inconsistent government support.
But demand would likely get a significant boost with cheaper EVs that could make the switch from gas to electric more attractive to more people.
The world is going electric. GM, it seems, is dragging its feet – and that’s a long-term risk for investors.
Right now, the company’s EV business is being saved by high tariffs on Chinese imports. If that’s GM’s best strategy, investors should be worried.
Company to book charges due to fees, capacity adjustments
This article was written by Michelle Chapman and was published in the Toronto Star on October 15, 2025.
General Motors will record a negative impact of $1.6 billion (U.S.) in its next quarter after tax incentives for electric vehicles were slashed by the U.S. and rules governing emissions are relaxed.
The EV tax credit ended last month. The clean vehicle tax credit was worth $7,500 for new EVs and up to $4,000 for used ones.
Meanwhile, the U.S. Environmental Protection Agency has been working on easing rules aimed at cleaning up auto tailpipe emissions as the Trump administration moves to undo incentives for automakers to go electric. U.S. President Donald Trump has also challenged federal EV charging infrastructure money and blocked California’s ban of new gaspowered vehicle sales. It adds up to less pressure on automakers to continue evolving their production away from gasburning vehicles.
General Motors, which had led the way among U.S. automakers with plans to convert production to an electric fleet of vehicles, said in a regulatory filing on Tuesday that it will have to book charges that include noncash impairment and other charges of $1.2 billion due to EV capacity adjustments. There’s also $400 million in charges mostly related to contract cancellation fees and commercial settlements associated with EVrelated investments.
GM warned it may take additional hits as it adjusts production, with noncash charges potentially impacting operations and cash flow in the future.
The company said its EV capacity realignment doesn’t impact its retail portfolio of Chevrolet, GMC and Cadillac EVs currently in production, and that it expects those models to remain available to consumers.
EVs were considered to be the future of the US automotive industry. GM had announced in 2020 that it was going to invest $27 billion in electric and autonomous vehicles in the next five years, a 35 per cent increase over plans made before the pandemic.
In 2021, GM said it planned to have more than half of its North American and China factories be capable of making electric vehicles by 2030. It also pledged at the time to increase its investment in EV charging networks by nearly $750 million through 2025.
A year later, GM CEO Mary Barra said the automaker would sell more electric vehicles in the U.S. than Tesla by the middle of the decade. GM also had a goal of making the vast majority of the vehicles it produces electric by 2035, and the entire company carbon neutral, including operations, five years after that.
Yet U.S. automakers are being hampered in some of their longterm planning, with drastic changes in economic and environmental policy from one administration to the next. The automakers are also facing increased competition from automakers such as China’s BYD.
This article was written by Jack Ewing and was published in the Globe & Mail on October 3, 2025.
Tesla, Ford and General Motors all reported jumps as American buyers raced to buy vehicles before incentives ended
Tesla Inc. sales jumped from July to September, breaking a string of quarterly declines, as U.S. car buyers raced to collect federal tax credits of up to $7,500 before the incentives expired at the end of last month.
But other automakers, including Ford Motor Co., General Motors Co. and Hyundai Motor Co., reported much sharper jumps in U.S. electric-vehicle sales during the third quarter.
Analysts and industry executives expect sales of electric vehicles to slump in coming months because Congress ended the tax credits and other incentives.
Tesla said it delivered 497,000 vehicles worldwide in the third quarter, up 7 per cent from 463,000 a year earlier. Elon Musk, the company’s chief executive, has increasingly downplayed the importance to the company of selling cars, betting instead on self-driving taxis and humanoid robots that are still being developed and do not generate significant revenue.
The company also said Thursday that sales of large batteries rose more than 80 per cent. Storage batteries, which utilities are adding to the electric grid to smooth out the fluctuations of solar and wind energy, have become an increasingly important business for Tesla.
In July, U.S. President Donald Trump signed a law passed by Republicans in Congress that did away with a tax credit of up to US$7,500 available to people who buy or lease electric vehicles. The credit ended Sept. 30.
The impending demise of the credits prompted sales of electric vehicles in the United States to surge 22 per cent in the third quarter from a year earlier, to 410,000 vehicles, according to estimates by Cox Automotive Inc. Electric vehicles accounted for 10 per cent of the new car market, a record.
Tesla does not publish the number of cars it sold by country or region, unlike other automakers, which makes it hard to compare its performance to the rest of the industry. Analysts will eventually publish estimates of the company’s sales in the United States and other markets, but not right away.
Electric vehicles were the fastest-growing category for several major carmakers in the last quarter. Ford Motor said Monday that sales of electric vehicles such as the Mustang Mach-E rose 30 per cent in the U.S., compared with an 8-percent increase for all vehicles.
General Motors said Tuesday that sales of its electric vehicles such as the Chevrolet Equinox EV more than doubled, while overall sales rose 8 per cent. Hyundai said its electricvehicle sales doubled while overall retail sales in the U.S. rose 11 per cent. Volkswagen Group of America said sales of its electric vehicles more than tripled, while total sales fell 6 per cent.
Analysts expect electric-vehicle sales to flag in coming months, then recover gradually as the technology improves and prices fall closer to cars that run on gasoline.
Some carmakers are already lowering electric-vehicle prices. Hyundai said Monday that it would continue to offer US$7,500 incentives on 2025 models in October, and cut the suggested retail prices for its 2026 Ioniq 5 models by as much as US$9,800.
Jim Farley, the CEO of Ford, said he was optimistic about the long-term prospects for electric vehicles. “Because when people buy them they don’t trade out,” he said in an interview this week. “That’s what I watch. The loyalty. The loyalty of EV buyers is super high.”
Several versions of Tesla’s Model 3 sedan, Model Y sport utility vehicle and Cybertruck qualified for the credits. But any benefit for Tesla sales in the United States was partly offset by big declines in Europe, where Mr. Musk’s outspoken support for right-wing politicians has alienated many car buyers.
Registrations of new Teslas in the European Union slumped 43 per cent in the first eight months of the year from the same period in 2024 even as overall sales of electric vehicles rose 25 per cent, according to the European Automobile Manufacturers’ Association.
Tesla’s weak sales also reflect intense competition. Chinese carmakers such as BYD are pushing into Europe and taking customers who may have previously bought a Tesla. Volkswagen, Renault, BMW and other European automakers are offering electric vehicles that often sell for much less than Teslas. Some offer newer technology, such as a digital display in some BMWs that is embedded in the windshield.
Tesla’s newest vehicle, the Cybertruck, has sold poorly. And an upgraded Model Y, the company’s bestselling vehicle, has failed to stem the collapse in sales. The company has promised to begin producing a less expensive car by the end of the year, but has yet to show that vehicle.
Tesla has also struggled to compete in China, where dozens of automakers are slashing prices in a fierce battle for customers. Even BYD, which until recently was growing fast, has seen sales falter in its home market over the past few weeks.
But Tesla sales picked up in September, according to Chinese state media reports. The company delivered more than 66,251 vehicles over the month, based on insurance registrations. Tesla had particular success with the Model Y L, a sixseat version of the Model Y. Incentives also helped, including five-year interest-free loans and around $1,200 in insurance subsidies.
Tesla’s improved performance also reflects strong sales across the industry, as government subsidies, aggressive pricing and a surge of cheap models fuel consumer demand, according to Bill Russo, a Shanghai-based electric-car industry expert.
“Tesla is ending the third quarter on a strong note,” said Mr. Russo, a former Chrysler executive. “But the broader story remains the overwhelming scale and momentum of Chinese automakers.”
The terms of Mr. Musk’s proposed trillion-dollar pay package, announced last month, set ambitious goals for profit, deployment of robots and self-driving taxis, and for the stock price. But the targets for car sales are relatively modest – an average of 1.2 million cars a year through 2035. That is far fewer than the 1.8 million vehicles the company sold last year.
Robyn Denholm, the chair of Tesla’s board, said that the company has not given up on the car business.
Chargers are improving as EV adoption falls dramatically
This article was written by Michael Bettencourt and was published in the Toronto Star on September 27, 2025.
Alex Rodionov often takes long distance trips and he did enough research before buying his 2024 Hyundai Ioniq 5 to realize how significant public highspeed charging is to the experience of owning an EV.
“I think the availability of DC (highspeed) charging is more important than its cost compared to gas,” said the software engineer, who noticed on longer trips to Montreal that fuelling costs were roughly similar to what friends paid in gas cars.
It’s a different story south of the border, both on the availability of highspeed charging for his EV and the cost, he’s noticed.
“I’ve done a lot of trips to the U.S. in the past year, and I found the charging infrastructure better, but the cost more expensive,” he said, with notably lower gas prices in most places in the U.S. compared to near his home in midtown Toronto.
“I went to Pittsburgh in November, and in my car, I spent $130 in total for charging, whereas in my friend’s Honda Civic, they spent about $80 on gas.”
The increased availability of DC quick chargers in Canada is one of the bright spots for EV drivers so far in 2025.
According to B2B site Electric Autonomy.ca, the number of quick chargers across Canada has increased by 27.8 per cent as of March 2025.
While charging for EVs is improving significantly, adoption of electric vehicles has fallen dramatically. EV sales dropped by 29.8 per cent in the first half of 2025, and that is in a car market that is up 5.8 per cent to the end of July.
September brought lots of good DC charging news. Tim Hortons announced it plans to install DC chargers at 13 locations across the country by the end of the year, 50 by the end of 2026, to 100 by late 2028. The province of Newfoundland and Labrador announced 14 new additional DC chargers next year, after committing to 11 to be completed by the end of 2025.
Perhaps most significantly, Audi and Porsche EV owners received news in September that their vehicles could finally be charged at most Tesla Superchargers. (If you drive an Audi Q4 etron, you won’t be able to access these Tesla DC chargers in Canada yet.)
The Tesla charger extension is a soft launch, which means these EV owners will need the Tesla app to activate the charge at most V3 and newer Tesla Superchargers, but it does open up more than 23,500 reliable charging ports across North America.
In more good news on charging, MercedesBenz EV drivers may be getting access to Tesla Superchargers this fall. British Columbia is slated to receive by the end of 2025 the first Canadian location of the MercedesBenz HighPower Charging network, a highspeed DC network that launched in November 2024, which now offers more than 400 charging ports across the U.S.
But reliability of the charging infrastructure is an issue. Adding or updating charging sites brings its own difficulties. It means down time and drivers getting frustrated when they show up and can’t charge their EVs. Which is what happened to both Rodionov and Paul Mackin, a retired electrical engineer who showed up to an Ivy station in King City, Ont., only to find all chargers out of commission while Ivy expanded its threeyear old networks with faster and more reliable DC chargers.
“I’m rooting for Ivy chargers. I really want to use them,” said Mackin, who drives a Tesla Model Y, referring to the network that runs many busy chargers at ONroute highway stops in Ontario. “They now have a Tesla adapter built in, so that’s useful, but I’ve never had a truly successful charge there.”
Launched in 2022, many of the original Ivy DC chargers placed at ONroute stations have already been replaced, the company says. Said a company statement: “The decision to upgrade the units at 11 ONroute locations was an investment to enhance performance, improve the driver experience and ensure the network can meet increasing demand — the upgrades also introduced dynamic powersharing, expanding capacity from four to six ports and allowing up to six vehicles to charge at once.”
The reliability of DC chargers in various networks has been an issue, more so in some parts of the country than others, said Daniel Breton, president and CEO of Electric Mobility Canada representing electric transportation. “Quebec has reliable chargers, so everyone trusts them,” he said. “It’s partly because it’s so much more a planned and aligned effort over the past eight years in Quebec for the (HydroQuébec owned) Electric Circuit network, and now we’re adding to it, while in Ontario (and other places), it has been much more fragmented.”
Breton notes that the sheer numbers of chargers in Ontario is higher than in its EVloving neighbour to the east, overall and on a perEV basis. Granted, that includes regular Level 2 charging, which encompass the much slimmer public charging stations found at many stores, parking garages and workplaces as well as in many EV owner garages and driveways. These chargers are most typically used to charge up EVs overnight at people’s homes, or elsewhere for hours at a time. (Pricier and bulkier DC charging is more suited to highway rest stops or urban areas where few own garages or driveways.)
The key value in DC charging is it enables owners of Battery Electric Vehicles (BEVs), that is to say EVs that run solely on batteries, to undertake longer trips with confidence, including in more rural or remote locations. Plugin hybrid owners can just run on gas after their battery charge runs out and not think about range or charging stations.
DC stations are also important in urban areas for BEV drivers who do not have access to overnight, or longterm Level 2 charging at work.
Automakers cite lack of charging infrastructure for the slow rate of EV adoption, but the main culprit this year seems to be the end of federal EV rebates, which were “paused” early this year.
Since then, plugin vehicles accounted for 8.6 per cent of new vehicle sales in Canada for the first half of 2025, compared to 13 per cent in the same time period in 2024. That’s down from a high of 18.3 per cent in the last quarter of 2024, according to the latest StatCan figures.
“The EV charging industry is investing and expanding rapidly, but (is) doing it on the assumption that Canada is following through on the government’s EV Availability Standard (EVAS),” said Travis Allan, president of the Canadian Charging Infrastructure Council, an industry group of charging networks formed earlier this year.
That controversial EVAS legislation required 20 per cent of new vehicle sales to be zero emissions in 2026, then 60 per cent by 2030 and 100 per cent by 2035. But this year’s much lower EV sales numbers led the federal government in early September to scrap the 2026 sales rules. And it is now taking a 60day pause to reevaluate the other mandated EV sales timelines.
Rodionov said he’s found roughly 20 per cent of new DC quick chargers don’t work for him. This included two PetroCanada chargers he visited so I could photograph him and his car, after the first DC charger we tried was already in use. Aggravated at the two black screens of nothingness, he said this was unacceptable and he believed two gas pumps would not be left like this.
“The few bad ones (experiences) really make you streetwise.”
Keeping Chinese EVs out of Canada will have quantifiable costs that haven’t been widely acknowledged, the data shows.
This article was written by Marco Chown Oved and was published in the Toronto Star on Oct 30, 2024.
An electric vehicle production line at a Leapmotor factory in China. Chinese electric vehicles are being hit with tariffs that will keep them out of Canada. Many agree with the policy, but new analysis shows it will come with a cost to Canadians and to the climate.Adek Berry/AFP via Getty Images
If you live in Canada and want to buy an electric vehicle, you’re going to shell out far more than you would if you lived elsewhere.
In China, you can purchase the compactBYD Seagull for 90,000 yuan — or about $17,000 Cdn.
In Switzerland, the similarly sizedDongfeng Nammi Box runs about $27,000 Cdn.
But here, the cheapest EV is the Fiat 500e, a small three-door hatchback, which comes in around $40,000.
That’s a 48 per cent surcharge, essentially for living in Canada. Or, more precisely, because Canada is keeping cheap, Chinese-built EVs out.
Visitors inspect a BYD Sealion 6 DMi electric car during the 2024 Bangkok EV Expo at the Queen Sirikit National Convention Center in Bangkok, Thailand.Anadolu via Getty Images
Support for this decision has been widespread — from industry, unions and partisans across the political spectrum, who say it will protect Canada’s nascent domestic EV supply chain, which has been promised more than $50 billion in public subsidies, and all the jobs and economic ripple effects the auto industry provides. The tariffs are also being justified as a barrier to keep Chinese spyware out of North American cars.
But while few would advocate for dropping the tariffs entirely and allowing Chinese EVs to flood the market, keeping them out has quantifiable costs that haven’t been widely acknowledged.
Environmentalists and green economists say the tariffs come at a steep cost to the Canadian consumer, who will shell out tens of thousands of dollars more for an EV, and to the climate, which will be forced to absorb additional carbon, due to the slower uptake of more expensive EVs.
Ralph Torrie, director of research at Corporate Knights, has crunched the numbers in a bid to show the opportunity cost of keeping Chinese EVs out of Canada.
He says that if cheap Chinese EVs were available in Canada, they would supercharge EV adoption, adding more than 1.8 million zero-emission electric vehicles to our roads over the next decade and lowering our carbon emissions by almost 28 million tonnes.
Ultra-low-cost EVs would also free up more than $21.6 billion in family budgets (that’s $11,675 per family), he says — money that will now be spent on more expensive EVs, gas cars and gasoline instead.
Torrie says the tariffs are going to imperil our climate targets, drive inflation and dampen economic growth by eating up billions in disposable income.
What’s more, there are those who say the tariffs could end up failing to achieve their goal of fostering a local EV industry. Some who have seen Chinese EVs up close — including the CEO of Ford Motor — say they are so advanced and so cheap, legacy carmakers might never catch up.
In other words, they suggest, Chinese EVs are on track to dominate globally, and these tariffs could end up doing nothing but forestalling the inevitable.
Road transportation is responsible for 120 million tonnes of carbon emissions in Canada every year — about 17 per cent of all emissions nationwide. Globally, thanks to EVs, the transportation sector is one of the few that’s on track to reach net zero by 2050. But Canada lags behind.
Would cheap Chinese EVs be the silver bullet to Canada’s climate efforts on transportation?Adek Berry/AFP via Getty Images
Until only a few months ago, EVs appeared to have a magic power to bring erstwhile opponents together, with environmentalists and business leaders, Liberals and Conservatives, unions and management working to encourage the development of a domestic EV supply chain to reduce carbon emissions and provide a new generation of blue-collar jobs.
The tariffs, however, have shattered this alliance, with critics saying that economic development is being put ahead of emissions reductions.
“We can’t lose sight of the fact that getting affordable electric cars into people’s hands isn’t something that is optional. It is essential to achieving our climate goals,” wrote Nate Wallace, clean transportation program manager at Environmental Defence, in a submission to the federal government calling for lower tariffs.
The No. 1 barrier to EV adoption: sticker price
The number one barrier to EV adoption is sticker price. Despite many studies showing the overall cost of owning an EV is cheaper in the long-run than a gasoline-powered car, they remain significantly more expensive upfront in the North American market — approximately 25 per cent, depending on the make and model.
In China, however, EVs have achieved price parity with cars powered by internal combustion engines across price points — from the cheapest models to the most luxurious — and the results speak for themselves: China leads the world in EV sales, with more than one third of all new cars powered by batteries. In fact, more than 60 per cent of all EVs bought globally are purchased in China.
Yet, EVs in Canada are only getting more expensive. The two cheapest models on the market — the Chevy Bolt and Nissan Leaf — were recently discontinued. They both retailed for several thousand dollars less than the cheapest models today.
“The only reason why low-priced electric vehicles from China pose any kind of threat to this industry is because the legacy automakers in North America have so far refused to bring affordable electric vehicle models to market,” Wallace wrote.
Tim Burrows, president of the Electric Vehicle Society, a non-profit that promotes EVs as a climate solution, says the tariffs on Chinese EVs appear at first glance to be jumping the gun.
“There are no Chinese vehicles yet in Canada that would be impacted by the tariff,” he said. “We don’t have Chinese EVs and we have no EV industry to protect yet.”
Mark Carney, former governor of the Bank of Canada and now UN special envoy for climate action and finance, has questioned the lavish U.S. and Canadian subsidies to the auto industry to spur EV manufacturing, saying the money would be much better spent subsidizing heat pumps for households that can’t afford them.
But Burrows sees how tariffs are necessary to prevent cheap Chinese EVs from flooding the North American car market. Our auto industry needs time to catch up.
“The Chinese didn’t just show up with cheap, well-made EVs. They started 15 years ago. We’re just starting out.”
Burrows and other EV advocates take issue, though, with the lack of a sunset clause in the tariffs. If they were in place for a limited time — say, two to five years — with a clear end date, the tariffs would allow enough time to develop a North American supply chain and bring more inexpensive models to market. But as things stand now, they say, the tariffs coddle the domestic auto industry.
As Wallace put it: “No accountability mechanisms exist to apply downward pressure on EV prices, whether it be regulatory requirements or market-based competition.”
Chinese vehicles kick their bad reputation
Because they’re not available in North America, few people are familiar with Chinese car brands and can say with authority if they’re any good, or if they’d sell in North America.
“Chinese EVs are competitive in ways that go beyond just price,” he said. “They’re stylish, they’re well-made and they work really well.”
Williams, who has not minced his words after test drives of lacklustre American EVs, says Chinese vehicles have bucked their reputation for inferior quality.
“For a long time, Chinese cars really weren’t great,” he said. “That isn’t true anymore.”
In the early 2000s, a lot of Chinese cars were simply cloned versions of Western cars that had been reverse-engineered. Then, in the late 2000s, automakers in China pivoted to EVs — or “new energy vehicles,” as they’re called there — and invested far more in their development. Now, 15 years later, Chinese manufacturers sell more EVs than all other car companies combined.
“They’ve been doing a lot of research and development, and refining their product to the point where now they’re the one of the biggest automakers in the world,” said Williams. “It didn’t happen in a vacuum. They didn’t just, all of a sudden, start making solid vehicles. It took a minute.”
Detroit-area company Caresoft Global, which takes apart cars to analyze how they’re built, tore down a BYD Seagull and was very impressed with the quality of its construction, especially for the price point. The company was similarly impressed with other Chinese EVs, and wrote, “The automotive landscape is set for a significant shift, driven by the rapid evolution of China’s electric vehicle industry and should serve as a wake-up call to legacy automakers.”
Caresoft Global, a Detroit-area company that takes apart cars to analyze how they’re built, tore down several Chinese EVs, including a BYD Seagull, and was impressed. Caresoft Global
Williams said that if they were available in North America, there’s no doubt Chinese EVs would find eager buyers.
“Most consumers don’t care where the product comes from. I think if Americans or Canadians are ever given the opportunity to buy these vehicles, I think they would sell a lot stronger than a lot of Western automakers would think — and I think that’s really terrifying for them.”
In the 1980s, Japanese cars were cheaper and better than North American options and were being snapped up at a rapid clip. Then-U.S. president Ronald Regan imposed Japanese import quotas to allow the domestic auto industry time to catch up and, four years later, after Japanese companies agreed to open factories in North America, the quotas were dropped.
Now, Japanese cars are ubiquitous. But North American cars still exist — and they’re vastly more reliable than they were before competition arrived.
All EV supply chains lead back to China
One of the only places on Earth where Chinese EVs can compete head-to-head with Western vehicles is Australia, which has a free-trade agreement with China.
John Cadogan, a veteran Australian automotive journalist and qualified mechanical engineer, is far less enthusiastic about Chinese EVs, calling them “a functional appliance.”
He says they’re good for people who can’t afford more expensive models, but can’t compete on quality.
Employees work on an electric vehicle production line at the Leapmotor factory in Jinhua, China’s eastern Zhejiang province in September.Adek Berry/AFP via Getty Images
“When you make anything cheaply, inevitably quality issues such as endurability and performance suffer,” he said. “Consumers are finding that out.”
But the line between Chinese EVs and others isn’t as clear as you might think, he said. Regardless of where they’re assembled, all EVs rely on numerous parts from China. From semiconductors to battery cathodes, even the raw minerals in batteries and the rare earths in electric motors, all cars — and especially EVs — are reliant on a supply chain controlled by China.
“It’s becoming very hard to differentiate what’s Chinese-made and what’s not,” he said.
As a result, as soon as EVs start rolling off the line in the U.S. and Canada, they’ll still be drawing from the Chinese supply chain, and that won’t change until new mines and refineries are up and running, a process that typically takes more than a decade.
Money left on the table
With tariffs in place, and few used EV options, budget-conscious Canadians may remain in the internal combustion engine market. This means another eight years, on average, of paying private-sector oil companies to fuel up rather than (mostly) publicly owned utilities.
According to Corporate Knights’ analysis, utilities would receive $3.5 billion in additional revenue over the next decade from the charging of Chinese EVs alone — badly needed funds that could be used to expand the grid to support electrification of the economy.
Without Chinese EVs providing inexpensive options, EV sales aren’t growing fast enough to meet the federal government’s legislated 60 per cent sales target by 2030 and 100 per cent by 2035. Estimates put out by the Parliamentary Budget Office show that EV prices would need to drop by one third in order to meet the first target, echoing Scotiabank’s figures.
Coincidentally, the cheapest Chinese EVs retail in Europe for about one third less than the cheapest EVs available in Canada.
And while the U.S. and Canada’s 100 per cent tariff leaves no room for negotiation or improvement, the European Union’s 38 per cent tariff has already been dialed back on several models, following an investigation into state subsidies.
Being more open to addressing specific grievances with Chinese EVs could create an incentive for China to improve its labour and environmental practices while increasing access to cheaper EVs in Canada. In France, for example, EV rebates are dependent on the car’s carbon footprint — only vehicles made with clean energy qualify.
Are the government and industry up to the challenge?
On the other hand, dropping the tariffs entirely and allowing Chinese EVs to flood the market isn’t a great option, observers say.
It would not only cede a critical industry to a geopolitical rival, it would support the objectionable labour practices and environmental degradation the Chinese EV supply chain relies on, not to mention open consumers up to potential spyware in their cars.
Instead, while market competition is good, government regulations — that is, limiting rebates to less-expensiveEVs — could be necessary to drive down prices, says David Tracy, an automotive engineer and editor-in-chief of the Autopian, a car-focused online publication.
In the past, when the market has failed to protect consumers and the environment, the government has stepped up to make a difference, he said.
“I’m all about competition. But as someone who is well versed in automotive history, I’ve seen how really challenging automakers has led to great things. Throughout history, the greatest automotive innovations have been a result, oftentimes, of the government challenging automakers to improve.”
Fuel economy regulations in the U.S, for example, yielded cars that are more powerful, more reliable and more efficient than ever, he said.
“And that doesn’t happen naturally,” said Tracy. “I think if we just went by the market, it’s possible we’d still have carbureted automobiles without airbags.”
This opinion was written by Gary Mason and was published in the Globe & Mail on August 1, 2025.
If the Canadian government wants to know what a successful strategy for growing the electric-vehicle industry might look like, it could do worse than visiting Norway.
In 2017, the Norwegian Parliament set a goal of having all new car sales be zero-emission by 2025. This was not a mandate that came with penalties; there were no fines to be doled out to manufacturers that didn’t meet certain quotas. It was done with both carrots and sticks.
The overarching philosophy adopted by successive governments over the past few decades – crucially, there has been no serious ideological divide between Norwegian political parties over efforts to reduce transportationsector emissions – has been this: it should always be more economical to choose an EV over a gas-powered vehicle. To that end, they effectively adopted a “polluter pays” principle.
Norwegian governments raised taxes on gasoline, making it less costly to drive an EV. The taxes on polluting cars partially paid for the inducements offered to EV drivers. The purchase tax on cars with emissions, for instance, is calculated by weight and carbon-dioxide and nitrous-oxide emissions, making cars with high discharges extremely expensive.
For the longest time, EVs were exempt from the national valueadded tax (VAT), as well from an onerous purchase tax on new cars. That has changed recently; now, the VAT exemption on new EVs applies only to the first 500,000 kroner – or around $67,000.
EV owners also got breaks on road tolls – in some cases, not having to pay them entirely. They didn’t have to pay for ferries. They got free municipal parking. They could travel in bus lanes. Most of these incentives were put in place in the early years – the country’s EV history dates back to the early 1990s – of trying to persuade the public of the merits of going electric. (Many of them have since ended or been modified.)
The government also passed a law in 2017 that people living in apartment buildings had the right to be able to charge their EVs – making outfitting many of these places with charging infrastructure a minor industry. That charging infrastructure, which is one of the big impediments to EV uptake in Canada and elsewhere, became a singular focus of the Norwegian government, says Christina Bu, secretary general of the Norwegian EV Association. In 2022, the government launched a national charging strategy with a goal of having no more than 50 kilometres between stations on all major roadways.
“In June, we reached over 10,000 fast chargers in Norway,” Ms. Bu told me. “This means we are ahead of our original goal. The success is largely due to the fact that the charging stations have mostly been privately financed by charging companies.”
So, how successful has the Norwegian EV strategy been?
Last year, according to the EV Association, 88.9 per cent of all new passenger cars sold in the country were fully electric. And more than 27 per cent of registered cars on the road were zero-emission. So there is a strong likelihood Norway will get close to meeting its goal of having all sales of new cars in the country be EVs by the end of this year. (Admittedly, it will take a while for all gas-powered vehicles to be off the road.)
Meanwhile, it makes you despair, if you care about such things, to look at what’s happening in Canada, where EV sales have either stalled or plunged. In the first quarter of this year, according to Statistics Canada, only 8.7 per cent of new cars purchased were EVs. Last year, EVs represented 17 per cent of all new cars sold in this country, up from 13 per cent in 2023. However, most of those 2024 sales – 92 per cent – occurred in the provinces of Quebec, Ontario and B.C.
We have failed to put enough incentives in front of car buyers to go electric, and failed to convince them there is enough infrastructure in place to traverse the country free of fear of running out of power.
Under the federal government’s current EV mandate, hybrids and zero-emission vehicles need to make up 20 per cent of all car sales in 2026 – with that percentage growing gradually until 2035, when fully 100 per cent of all new registered cars must be electric or hybrid. B.C.’s EV mandate is even more onerous.
But there is no chance that Ottawa realizes its goal next year. It should hit pause on its mandate program until it has time to fully re-evaluate how to successfully reboot its EV initiative. A good place to start would be looking at what Norway did to crack the EV code.
Ottawa to pay out rebates to Tesla and car dealerships, but many Canadians won’t get anything
This article was written by Andrew Francis Wallace and Marco Chown Oved, and was published in the Toronto Star on July 16, 2025.
Sherine Young, who bought a Kia EV9 in July 2024, thought she was going to get a $5,000 rebate for her electric vehicle purchase. Because her vehicle arrived after the federal rebate program ended in January, she found out she was ineligible for the refund.
When it comes to Canada’s electric vehicle subsidy, Tesla is getting paid and the car dealerships are getting paid. But some folks who actually bought an EV are not getting any money.
“They’re protecting the dealerships but not the people who were supposed to benefit from the EV program,” said Sherine Young, a Mississauga mom who placed an order for her Kia EV9 in July 2024, but did not receive delivery until April this year — after the federal government’s iZEV rebate program had been suspended.
Young thought she was going to get $5,000 off her new EV and was disappointed to learn that because the car took so long to arrive, she would have to pay the full sticker price.
“They should be honouring when you actually purchased the vehicle because that was within the program’s time frame,” she said.
The Incentives for Zero Emissions Vehicle program (iZEV) provided $2,500$5,000 rebates to the purchasers of zero emission vehicles, including electric vehicles and plugin hybrids. Dealers fronted the cash to buyers and were later reimbursed by the government.
The iZEV program was wildly popular, handing out more than $2.6 billion in rebates to half a million people, before it ended abruptly in January because it ran out of money.
In March, the Star broke the story that Tesla filed more than 8,600 rebate claims, worth $43.1 million, in the program’s final 72 hours, which drained the remaining government funds and left hundreds of locally owned car dealers on the hook for rebates they had paid out to customers.
Tesla’s surge in rebate claims raised suspicions because it would have required the company to sell two cars a minute, 24 hours a day for three days straight. It also came amid the opening shots in a trade war between Canada and the United States in which Tesla’s CEO, Elon Musk, led an effort to radically cut U.S. government subsidies.
After the Star’s revelations, Transport Minister Chrystia Freeland announced a freeze in payments to Tesla and launched a line by line audit of its claims.
Last week, Transport Canada began reimbursing dealerships for rebates paid out before the program was suspended on Jan. 12. The department then confirmed to The Canadian Press that it had determined Tesla’s rebate claims were legitimate.
Contacted by the Star, Freeland’s office would not confirm or deny that it had cleared Tesla of wrongdoing.
Meanwhile, people like Young, who purchased vehicles before the end of the rebate program, but didn’t receive their vehicle until after the program was cutoff, are left paying thousands of dollars more for their vehicle than they had counted on.
“It’s not fair that the consumers get left out,” she said.
The rules of the iZEV program do not appear to have been enforced. They required dealerships to file paperwork before EVs were delivered to customers. Tesla’s surge was only possible because it involved backfiling claims for cars that had already been sold.
Now, in order to make hundreds of dealerships whole, Transport Canada is allowing them all to backfile for EVs sold more than a year ago.
Yet EV buyers, who often wait months for their cars to arrive, are being told they’re out of luck.
“Somebody who broke the rules is able to get away with it and somebody, like me, who followed the rules isn’t,” said Young.
When Young heard the rebate was being paused, she went to her dealership and doesn’t understand why they didn’t file for the rebate when they still had the chance.
Transport Canada did not respond to questions for this story. During the webinar explaining the reimbursement process for dealers last week, however, government officials confirmed that no rebates would be paid out for vehicles delivered after Jan. 12, even if they were purchased before that date.
Since Justin Trudeau stepped down as prime minister early this year, Canada’s EV policy framework has been in flux. In order to reduce carbon emissions, the government set up twin programs to hasten the adoption of EVs. The iZEV rebate was supposed to bring the purchase price down so it was on par with gaspowered vehicles (ownership costs like fuel and maintenance are far lower for EVs).
While the government has promised to bring in a new EV rebate program (that would exclude Tesla as long as the U.S. trade war continues), the program remains on pause. At the same time, pressure from automakers has grown to get rid of the EV sales mandate, which they say is unachievable now that EV sales have slowed following the elimination of the rebate.
This kind of on again, off again policy is not providing the consistency people need when buying EVs or businesses need when investing in EV manufacturing and infrastructure, said Rachel Doran, executive director at Clean Energy Canada, a Vancouver based think tank.
“Those kinds of signals are confusing to consumers,” she said. “Starting and stopping or allowing this fund to have run dry is creating challenges, where a predictable system that’s capitalized for a reliable period of time helps ensure the people who are interested can get behind the wheel of a EV.”
This article was written by Nick Murray and was published in the Globe & Mail on July 12, 2025.
The country is falling behind on building the network it needs to meet policy goals
Canada continues to fall behind on efforts to build up a network of electric-vehicle charging stations, even as the rising number of chargers along key corridors makes it easier for Canadians to take their EVs on longer trips, researchers say.
There are a little more than 35,000 charging stations across the country right now – well short of the 100,520 Canada needs to meet its policy goals for electric vehicles, researchers with the Montreal-based consultancy Dunsky Energy and Climate said in a report released last year.
In a 2021 analysis commissioned by Natural Resources Canada, Dunsky estimated Canada needed 52,000 chargers by this year. It revised that target in a report released in February, 2024, to take into account the need for charging infrastructure for commercial fleets and secondary roads.
According to the most recent data from Natural Resources Canada, 88 per cent of Canada’s charging ports are in B.C., Ontario and Quebec – provinces which accounted for 92 per cent of new EV sales last year.
Jeff Turner, director of mobility at Dunsky Energy and Climate, said the shortage of stations is hardest on EV drivers who live in multiunit residential buildings and may rely on onstreet parking.
“The analysis that we did puts a pretty strong emphasis on the importance of an equitable transition to EVs,” Mr. Turner said. “And so we put a big focus on the need to support folks who can’t charge at home.”
The federal government issued a call for proposals for public and private EV charging stations last year and is expected to announce funding for those projects by January.
Mr. Turner said that funding should boost the number of charging stations after the summer construction season ends.
“We’re sort of in a bit of a waiting period for the most recent funding to really start to have a big impact,” he said.
Mr. Turner said a growing number of charging locations along key highway corridors – particularly between Toronto and the Atlantic region – has made it easier for Canadians to take their EVs for longer trips.
“Folks really fixate on this idea of the road trip is the biggest barrier holding them back from switching to an EV,” said Mr. Turner, adding he drove from Montreal to Halifax twice last year in his EV.
“We’re now at a point where most new EVs coming to the market can charge back up to 80 per cent in maybe 30 to 35 minutes. Some of the fastest-charging EVs could do that in under 20 minutes.”
Starting next year, Ottawa will require that 20 per cent of all new light-duty vehicles sold be zero-emission vehicles, which include gas-powered plug-in hybrids. That benchmark is set to climb annually to reach 100 per cent in 2035.
The federal government is under pressure to repeal that EV sales mandate. Automakers have argued they can’t meet the sales target and would have to pull gas-powered vehicles off the market to achieve it – which would undermine domestic production.
Even if the government chooses to change or drop the mandate, Mr. Turner said, it wouldn’t affect the need for more charging stations.
“No matter how many EVs are on the road, we still need an adequate spacing of charging stations so that people can make the trips that they want to and go to the places they want to and still expect to be able to find a charger without needing to make an inconvenient detour,” he said.
“What does change is the volume of charging that needs to happen.”