When I was city planner, I tried to implement congestion pricing, as New York has now done. It’s not too late
This article was written by Jennifer Keesmaat and was published in the Toronto Star on January 11, 2025.
New York City has just done what too many growing cities are afraid to do, including our own: confront gridlock headon with a proven solution. While in New York it has faced controversy and legal challenges, the adoption of congestion pricing is a critical step toward transforming the city into a walkable, quieter and less congested place.
Cities like London and Singapore already have decades of history with this approach and have demonstrated the clear benefits, showing that when policies discourage unnecessary car use, residents adapt and the entire urban ecosystem improves. Reduced traffic, shorter commute times, cleaner air and a quieter, safer and more efficient city are not hypothetical outcomes — they are proven realities.
London implemented congestion pricing in 2003. Initially, the fee was the equivalent of about $9, but today London levies a nearly $27 daily charge if driving within the congestion charge zone between 7 a.m. and 6 p.m. weekdays and noon till 6 p.m. on weekends and bank holidays.
Within a year, traffic volumes in central London dropped by 15 per cent, with journey times improving by 30 per cent. Over time, emissions decreased significantly — nitrogen oxide levels fell by nearly 20 per cent in the congestion zone.
Singapore, which launched its system in 1998, saw peakhour car usage drop by more than 10 per cent, resulting in smoother commutes and vastly improved air quality — even as the citystate continued to grow.
One of the most striking lessons from these cities is how public opinion shifts. Initial resistance in London was high, with only 40 per cent of residents in favour. Yet once the program was implemented, support grew as the benefits became clear. Within a year, nearly 60 per cent of Londoners supported the policy.
Congestion pricing is the only proven method to manage induced demand — a phenomenon where increasing road capacity creates more traffic. Without congestion pricing, we plan for failure: more traffic, pollution, conflict and declining public spaces. When driving is inexpensive and convenient compared to the limited road space in a city, it creates a vicious cycle of car dependence and gridlock, ultimately degrading the quality of urban life.
Cleaner air is one of the most profound but often overlooked benefits of congestion pricing. In London, particulate matter levels in congested zones dropped nearly 30 per cent after implementation.
Cleaner air means fewer asthma cases, reduced hospitalizations and better longterm respiratory health, especially for children and seniors, who are most vulnerable to air pollution.
New York City’s move promises similar benefits.
New York’s toll program varies by vehicle and time of day. As an example, the peak rate fee (from 5 a.m. to 9 p.m. on weekdays) for passenger and small commercial vehicles is the equivalent of about $13 (Canadian). The off peak rate is just over $3.
As chief planner for the City of Toronto, I spearheaded a 2016 initiative to introduce congestion pricing in the downtown core. The plan involved adding tolls to cars and trucks driving downtown on the Gardiner Expressway and Don Valley Parkway.
The modelling was crystal clear: congestion pricing would reduce traffic, generate muchneeded revenue for transit, and make our streets safer and more efficient.
Despite strong backing from transportation engineers and transit experts, the proposal was blocked at the provincial level — opposition that today remains a barrier to implementing congestion pricing in Toronto. Fast forward to today and our streets are often gridlocked — just as our transportation planning model predicted for a growing city like ours.
The decision not to act, combined with regional planning policies focused on suburban sprawl, has had predictable consequences. Traffic congestion now costs the city billions annually and vehicle emissions remain one of its largest contributors to climate change.
By avoiding congestion pricing, we’ve ensured the very outcomes we sought to avoid: more traffic, more pollution and greater frustration.
New York will face challenges during its transition. Resistance is normal, but the benefits of congestion pricing are undeniable and support for the policy will grow. Within a year of implementation, public approval will likely mirror the upward trend seen in other cities as residents experience the advantages firsthand.
The question isn’t whether congestion pricing works. It does. The question is whether we have the courage to plan for the cities we want to live in, instead of the ones we are stuck with. New York has made its choice, and the benefits will follow. Toronto should take note.

