This article was written by Wallace Immen and was published in the Globe & Mail on November 4, 2025.
Scant information available on commercial wildfire protection despite rising risks, non-profit says
The Fairmont Jasper Park Lodge only received a 90minute warning that a massive wildfire was racing through its surrounding forest on a summer evening in 2024, according to the hotel’s general manager.
The Fairmont team was able to smoothly evacuate everyone from the property in Jasper, Alta., and launch an emergency plan. “A small group of dedicated staff heroically remained behind, at considerable personal risk, to manually reset the generators and operate the sprinklers,” Garrett Turta recalls.
Those efforts protected most of the property’s buildings, including the main lodge, as fire swept through trees around the golf course, which remained intact.
Despite the Fairmont’s survival, a major gap exists when it comes to efforts to protect businesses from wildfires, says Glenn McGillivray, managing director of the Institute for Catastrophic Loss Reduction (ICLR), a Toronto-based non-profit focused on disaster prevention research.
“Most of our guidelines are for homes. There’s very little information out there about what businesses should do to protect themselves against wildfire risks,” he adds, noting a wide range of situations. “Is it a small town with a few stores? Is it a big operation with vats of chemicals and fuel, or pallets of recycled cardboard? Or a lumber yard with wood all over the place?”
RISING WILDFIRE RISKS
After the Jasper wildfires ravaged the town on July 22, 2024, 358 businesses and homes were destroyed.
Insured losses reached $1.3billion, making Jasper the second-costliest wildfire in Canadian history, according to Catastrophe Indices and Quantification Inc. (CatIQ), which tracks insured disaster losses in Canada and is a subsidiary of Zurichbased data provider PERILS AG.
The impacts of Jasper’s blaze were surpassed only by Alberta’s 2016 Fort McMurray wildfire, which cost insurers an estimated $3.8-billion, with an additional $6-billion in estimated uninsured losses.
Amid those significant losses, experts say the risks of even more catastrophic fires are rising across Canada and globally.
“We live in a flammable world that’s becoming more flammable as average temperatures rise,” says Mike Flannigan, B.C. innovation research chair for predictive services, emergency management and fire science at Thompson Rivers University in Kamloops.
“In Canada, we get about 6,000 wildfires a year, and they’re getting larger and more intense.”
Mr. Flannigan, who’s been studying wildfires since the 1970s, says about four million hectares of forest – an area twice the size of Lake Ontario – burns every year.
“Thousands of communities across Canada surrounded by forests are at risk of seeing their homes as well as commercial buildings burn,” he adds.
HOW WILDFIRES SPREAD
Including the Jasper event, 11 fire-related disasters – causing $30-million-plus in insured losses – have been declared in Canada since 2023, affecting eight provinces, including British Columbia, Saskatchewan and the Northwest Territories, according to CatIQ data.
The federal government also now tracks wildfire activity daily.
“It’s often not the fire front that moves into a town but embers that blow far ahead of the fire and ignite things,” Mr. McGillivray says. “And we don’t really have a good understanding of how fire spreads in communities once it gets there.”
For example, the Grouse Complex wildfires, which affected B.C.’s Okanagan region in August, 2023, jumped eight kilometres east as embers blew to areas across Okanagan Lake and started blazes in two other communities.
Mr. McGillivray says more research is needed to determine how wildfires ignite structures and spread. “The models we tend to use are still about vegetation, but building materials are a factor.”
In Jasper, issues arose owing to embers setting fire to untreated cedar roofing on a commercial street.
ADDRESSING CANADIAN WILDFIRE RISK
Increasing wildfire risks have led to more research at universities and funding for management and risk prevention programs, Mr. Flannigan says, which is what resulted in the creation of the new Wildfire Resilience Consortium of Canada, a national organization that held a conference at Thompson Rivers University in early October.
Under the Wildfire Resilient Futures Initiative, Natural Resources Canada is funding the consortium, contributing $11.7million over four years. The financing is part of the government’s $285-million, five-year commitment to reduce wildland fir.
Supported by Natural Resources Canada and the Canadian Interagency Forest Fire Centre, a government-owned non-profit, FireSmart Canada, also shares reports and recommendations from provincial and federal agencies on reducing fire risks.
The organization encourages communities and homeowners to pro-actively manage the combustible materials in wildlands, in neighbourhoods and around structures. It also encourages the development of fire-resilient building codes and protective measures such as sprinkler systems in commercial buildings.
While FireSmart has shown to be effective in preventing fire spread in communities, it’s not mandatory, Mr. Flannigan says. “If you’ve got a block of 10 stores and a rain of embers happens, even if nine of them have done everything right, all it takes is for the 10th to catch fire and it spreads structure to structure.”
A FIRE-RESILIENT FUTURE
In Jasper, new constructions follow the federal government’s fire guidelines, which include using fire-resistant building materials and a 1.5-metre, noncombustible zone around structures.
Since much of Jasper was built prior to the release of the guidelines, the part of the town that didn’t burn is still at risk, Mr. Flannigan says.
Fairmont Jasper Park Lodge has created a fire protection team that’s led by the town’s former fire chief. After a 2½-month closing, Mr. Turta says the hotel was able to return to full operations.
“The good news is that we have the knowledge to build and maintain properties – residential and commercial – to withstand attacks from wildfires,” Mr. McGillivray says. “We just need to apply this knowledge on a wider basis.”
We live in a flammable world that’s becoming more flammable as average temperatures rise.
MIKE FLANNIGAN B.C. INNOVATION RESEARCH CHAIR FOR PREDICTIVE SERVICES, EMERGENCY MANAGEMENT AND FIRE SCIENCE AT THOMPSON RIVERS UNIVERSITY